How Generative AI Is Reshaping Teamwork: Insights from a Groundbreaking Study

🚀 New Research Alert: How AI Is Transforming Teamwork at Work! 🤖👥

A groundbreaking field experiment with 776 professionals at Procter & Gamble has revealed how Generative AI is reshaping teamwork, collaboration, and expertise sharing in the modern workplace.

📊 Key Findings from the study:

• ✅ AI = Performance Powerhouse
  Individuals using AI performed on par with teams that had no AI. That means solo workers with AI matched team-level outcomes!

• ✅ Breaking Silos
  Without AI, R&D professionals leaned technical and Commercial professionals leaned business-oriented. With AI? Balanced, cross-functional ideas—regardless of background.

• ✅ Human Touch? Surprisingly Yes
  Participants using AI reported more positive emotional experiences, suggesting AI can even support motivation and social connection.

📌 Takeaway:

AI isn’t just a productivity tool—it’s a new kind of teammate. One that boosts innovation, bridges knowledge gaps, and even lifts team spirit.

As AI becomes part of everyday knowledge work, this study challenges companies to rethink what effective teamwork looks like in the age of smart machines.

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📚 Read the full NBER working paper:
“The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise”
🔗 https://www.nber.org/papers/w33641

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